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You may not pass any user-identifiable data (including names, addresses, or user IDs) in targeting.
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key
string
required
The targeting key
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value
string
required
The targeting value
reviq.setKv("key", "value");
reviq.setKv("dog", "woof");
reviq.setKv("cat", "meow");

googletag.pubads().getTargeting("key"); //= ["value"]
googletag.pubads().getTargeting("foo"); //= ["bar"]
googletag.pubads().getTargeting("cat"); //= ["meow"]

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setKvs

The setKvs method is a convenience method for setting multiple key-value pairs at once. It accepts an object where the keys are the targeting keys and the values are the targeting values.
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kvs
object
required
An object of key-value pairs