Providing a UID significantly improves ad performance. As such, it is optional, but highly recommended.

We comply with all privacy regulations and do not store any user-identifiable data. Once passed to RevIQ, the UID is normalized and then hashed; we never store the original value.

If the user has opted out of tracking, the UID will not be stored or transmitted. Thus it is safe to call this function regardless of the user’s tracking preferences.

value
Uid
required
type Uid = {
  u?: string; // username
  e?: string; // email
  p?: string; // phone
};