## Purpose 1. Store and/or access information on a device
Cookies, device or similar online identifiers (e.g. login-based identifiers,
randomly assigned identifiers, network based identifiers) together with
other information (e.g. browser type and information, language, screen
size, supported technologies etc.) can be stored or read on your device to
recognise it each time it connects to an app or to a website, for one or
several of the purposes presented here.
## Purpose 2. Use limited data to select advertising
Advertising presented to you on this service can be based on limited
data, such as the website or app you are using, your non-precise
location, your device type or which content you are (or have been)
interacting with (for example, to limit the number of times an ad is
presented to you).
## Purpose 3. Create profiles for personalised advertising
Information about your activity on this service (such as forms you
submit, content you look at) can be stored and combined with other
information about you (for example, information from your previous
activity on this service and other websites or apps) or similar users.
This is then used to build or improve a profile about you (that might
include possible interests and personal aspects). Your profile can be
used (also later) to present advertising that appears more relevant
based on your possible interests by this and other entities.
## Purpose 4. Use profiles to select personalised advertising
Advertising presented to you on this service can be based on your
advertising profiles, which can reflect your activity on this service
or other websites or apps (like the forms you submit, content you look
at), possible interests and personal aspects.
## Purpose 5. Create profiles to personalise content
Information about your activity on this service (for instance, forms
you submit, non-advertising content you look at) can be stored and
combined with other information about you (such as your previous
activity on this service or other websites or apps) or similar users.
This is then used to build or improve a profile about you (which might
for example include possible interests and personal aspects). Your
profile can be used (also later) to present content that appears more
relevant based on your possible interests, such as by adapting the
order in which content is shown to you, so that it is even easier for
you to find content that matches your interests.
## Purpose 6. Use profiles to select personalised content
Content presented to you on this service can be based on your content
personalisation profiles, which can reflect your activity on this or
other services (for instance, the forms you submit, content you look
at), possible interests and personal aspects. This can for example be
used to adapt the order in which content is shown to you, so that it is
even easier for you to find (non-advertising) content that matches your
interests.
## Purpose 7. Measure advertising performance
Information regarding which advertising is presented to you and how you
interact with it can be used to determine how well an advert has worked
for you or other users and whether the goals of the advertising were
reached. For instance, whether you saw an ad, whether you clicked on
it, whether it led you to buy a product or visit a website, etc. This
is very helpful to understand the relevance of advertising campaigns.
## Purpose 8. Measure content performance
Information regarding which content is presented to you and how you
interact with it can be used to determine whether the (non-advertising)
content e.g. reached its intended audience and matched your interests.
For instance, whether you read an article, watch a video, listen to a
podcast or look at a product description, how long you spent on this
service and the web pages you visit etc. This is very helpful to
understand the relevance of (non-advertising) content that is shown to
you.
## Purpose 9. Understand audiences through statistics or
## combinations of data from different sources
Reports can be generated based on the combination of data sets (like
user profiles, statistics, market research, analytics data) regarding
your interactions and those of other users with advertising or
(non-advertising) content to identify common characteristics (for
instance, to determine which target audiences are more receptive to an
ad campaign or to certain contents).
## Purpose 10. Develop and improve services
Information about your activity on this service, such as your
interaction with ads or content, can be very helpful to improve
products and services and to build new products and services based on
user interactions, the type of audience, etc. This specific purpose
does not include the development or improvement of user profiles and
identifiers.
## Purpose 11. Use limited data to select content
Content presented to you on this service can be based on limited data,
such as the website or app you are using, your non-precise location,
your device type, or which content you are (or have been) interacting
with (for example, to limit the number of times a video or an article
is presented to you).
